Anton Wilke
Tourism & Accommodation Marketing Associate
Tourism industry guru Anton brings exceptional insight of the industry, strategic input and unparalleled knowledge of the accommodation, visitor attraction and regional tourism sectors within New Zealand.
With over three decades deeply rooted in the New Zealand tourism industry, Anton Wilke is a name synonymous with expertise and innovation. His profound insights into project business modelling and market demand drivers stem from a rich background in tourism business management and marketing. Whether it’s visitor attractions, destination management, or the New Zealand accommodation sector, Anton’s understanding of this dynamic industry is unparalleled.
Recent years have seen Anton delve into diverse projects, from feasibility and business development in sectors like wine & food, cruise, hot pools, and wellness, to regional destination planning and crafting visitor attraction marketing strategies. His hands-on business management skills shine through in areas like budgeting, financial data analysis, cash flow, contract negotiation, and human resources.
A staunch advocate for regenerative sustainable tourism, Anton’s approach is holistic. He collaborates closely with communities, ensuring a balance between social licence, environmental and cultural sensitivity, and commercial returns. His academic credentials, including a Post Graduate Diploma in Tourism from Otago University and a Diploma of Parks & Recreation Management from Lincoln University, further solidify his standing in the industry.
Outside the professional realm, Anton is a true country boy. Weekends find him at his quaint spot in Wainui Banks Peninsula, tending to his 15 sheep or indulging in a bit of boating. And for those in the know, Anton’s garage houses a long-term “project” – a testament to his love for Volkswagen.
Career Highlights:
– Managing Director, New Zealand Apartments & Luxury Motels (2003-2014)
– Pegasus Hotel Development demand study (2021)
– Lyttleton Cruise Turnaround Terminal pre-feasibility study (2020)
– Timaru Food Heritage Centre pre-feasibility study (2022)
– Hundertwasser Art Centre Marketing overview assessment (2023)
– Marlborough Destination Management Plan (2021-2023)
– General Manager, Tekapo Springs
– General Manager, Mitchell Corp Hotels
– Commercial Manager, Rainbow Springs
– Marketing and Sales Manager, Porters Ski Area
– Destination Development Manager, Christchurch
When Anton’s not charting the course for the next big thing in tourism, you might find him spending time with his family, tinkering with his Volkswagen project or enjoying the serene countryside. His passion for both work and leisure is truly infectious.
Sharon Nichol
Euan Gutteridge
Kirien Withers