Kirien Withers
Wellness & Health, Spa and Sustainability Associate
From consulting on spas, springs, pools and integrated hospitality and tourism builds, refurbishments and developments, to B2B and B2C media development and marketing, Kirien understands the wellness opportunity for businesses.
Kirien’s long-standing perspective on spa and wellness tourism – backed by sound business and operational understanding, deep communication and engagement skills and detailed knowledge of the global industry’s progression – is highly valuable for projects that require macro and micro spa and wellness experience.
Reference Projects:
As a key business publisher with a strong wellness and tourism background, Kirien forged a leadership role and championed the NZ&A spa and wellness industry’s development across tourism, hospitality, brands and small local business, driving development through consulting to private developers, councils and Government on the emerging wellness industry.
She led the launch and content of B2B publications that informed industry development, launched the first consumer facing NZ&A spa search website and the first award-winning spa and wellness tourism newsagent publication and led the establishment of the Australasian Spa Association and its associated industry Conference and Exhibition.
Kirien has presented nationally and internationally on spa and wellness matters including forums for government on spa and wellness market interpretations for tourism and hospitality operators. Her expertise has directly contributed across many regional projects including Australia’s famous Hepburn Bathhouse & Spa, Gaia Retreat & Spa, Saffire-Freycinet and Franz Josef Glacier Hot Pools.
As the consumer demand for healthier choices, sustainable wellness informed living, hospitality, tourism and eco-product availability escalates, Kirien continues to inform industry on development, operations, branding and communications for maximum ROI from this continuously evolving valuable market sector.
Ian Warren
